PharmaBusiness 2008 - Workshops Registration & Details

PharmaBusiness Workshops 2008

Please register for one of the Day Two workshops:


Session One
MARKETING WORKSHOPS AREA (MEROPE HALL)	SFE – THE WINING BUSINESS MODEL	PEOPLE AND ORGANIZATION WORKSHOPS AREA (ELECTRA HALL)
PHARMA-MARKETING SHIFTS TO VALUE INNOVATION	SFE – THE WINING BUSINESS MODEL	CATCH AND RUN THE BIG POTENTIALS Pharma employer branding strategies

Session Two
MARKETING WORKSHOPS AREA (MEROPE HALL)	SFE – THE WINING BUSINESS MODEL	PEOPLE AND ORGANIZATION WORKSHOPS AREA (ELECTRA HALL)
EMERGING PHARMA MARKETING FACING LIFE CYCLE OPPORTUNITIES	MEDICAL REPRESENTATIVE PRODUCTIVITY BALANCE SHEET, OUTSOURCE VERSUS IN-HOUSE, EXPERIENCED VERSUS NEW	Innovation! Exchange! (Knowledge & other!) Imagine! L-imitation! (Imitation with limitation)

Workshop Details

Session One

MARKETING WORKSHOPS (CALEANO HALL)
PHARMA-MARKETING SHIFTS TO VALUE INNOVATION


Mircea Tomescu Managing Director Pleon Graffiti	Simona Barbu PR Consultant Pleon Graffiti	Andrea Fischer Partner Pleon Pleon Germany	Bogdan Viasu General Manager Novo Nordisk Romania


Gabriela Agape Product Manager Novo Nordisk Romania

WORKSHOP DESCRIPTION:

Decline your marketing communication habits, be open and participate to the Workshop organised by Pleon Graffiti, company nominated in 2008 by Holmes Report as the No 1 PR Company in Europe and awarded with the distinction <PR Agency of the Year 2007> by the PR Award Committee.

You will:

Learn how to be innovative in creating valuable projects & communicating within the social community.
Find out which are the basic elements for creative responsibility.
Understand the PR opportunities in relation with the Pharma business ethics.
Learn how to use the PR tools within the business specifics.
Look-out for Pharma PR versus Pharma Advertising.

SFE WORKSHOP (MEROPE HALL)
SFE – THE WINING BUSINESS MODEL



CORINA CIOLAN General Manager, Romania IMS ROMANIA	Kursad Birsen Principal CEE IMS Health	Paolo Fiorini Consultant IMS Health	David Ziedeman Director Commercial Effectiveness IMS EMEA

WORKSHOP DESCRIPTION:

Especially design for this Congress, the IMS Health workshop invites you to drive into your organisations an intelligent SFE business model, flexible, adaptive and always fast winner within the Pharma market specifics.

You will:

Gain knowledge in taking better decisions regarding the sales force sizing and resizing challenging different financial perspectives.
Learn about new SFE business model and how to apply it within your organization SWOT.
Find about the objectives’ intelligence parameters facing exploding markets and how to create motivational & realistic incentive plans.
Better understand the SFE rational and processes and their relationship with the winning business scenarios.

PEOPLE AND ORGANIZATION WORKSHOP (ELECTRA HALL)
CATCH AND RUN THE BIG POTENTIALS


Daniel Enescu Partner Daedalus Group	Mirela Iordan Human Resources Director Pfizer Romania	Monica Percea Senior Researcher GfK Romania	Monica Craciun Recruitment & Selection Manager Expand Health – pharmexx group

WORKSHOP DESCRIPTION:

Thinking about talent attraction and retention these days is not enough! Find out about the necessity of employment branding in the pharmaceutical market. In today's highly competitive employment world, Pharma employers have to differentiate themselves from other organizations in order to be successful. Daedalus Group alongside Expand consultants is detailing the expectations within this industry. Pfizer “leading edge” employment practices and initiatives represent “best practices” in business.

You will:

Understand the complex Pharma employment challenges.
Find out about the changing roles „employee – employer”.
Learn about successful employer branding strategies in the Romanian pharmaceutical market.
Develop the basis of competitive advantages by assessing employers’ differentiation techniques and positioning statements.

Session Two

MARKETING WORKSHOPS (CALEANO HALL)
EMERGING PHARMA MARKETING FACING LIFE CYCLE OPPORTUNITIES


Daniel Micu Associated Professor Bucharest School of Management, Romanian-Canadian MBA Program	Kinga Zembrycka Business Development Director IMS Health Consulting	Florin Draica Senior Brand Manager Pfizer Romania

WORKSHOP DESCRIPTION:

Are you searching for an improved marketing perspective? Join the workshop section focused on the drugs’ life cycle opportunities according to the market specific dynamics. Debate with outstanding marketing experts the Excellency in marketing mix within your portfolio by matching the right doses in the right package.

You will:

Learn to catch the market front line opportunities and managing markets’ risks
Improve your marketing skills by making innovative & realistic decisions.
Understand how maturity could be prolonged and how could be reinvented your product image on the market.
Learn which the marketing alternative resources are when the traditional style is not enough.
Find about the marketing’s’ different form of life and how the form chosen by marketers can influence the product life cycle.

SFE WORKSHOP (MEROPE HALL)
MEDICAL REPRESENTATIVE PRODUCTIVITY BALANCE SHEET, OUTSOURCE VERSUS IN-HOUSE, EXPERIENCED VERSUS NEW


Stefan Lehnhoff Executive Vice President Sourcing & Business Excellence pharmexx Germany	Carmen Catrina General Manager Expand Health - pharmexx group	M. Tuygan Yalin General Manager Tymed – pharmexx Turkey	Oguzhan Turkoglu National Sales Group Manager Novo Nordisk Turkey

WORKSHOP DESCRIPTION:

Pharmexx Group, no 1 CSO Company in Europe, will debate with their special Pharma Executives Guests, the reasoning for adopting a CSO business model as strategy for increasing overall productivity. Global projects will be presented highlighting the performance level in different partnership scenarios.

You will:

Understand the different Med Rep productivity levels and the working package budget impact on ROI result.
Learn to optimise the basic resources by taking into consideration the project risk diagram.
Look depth into the financial resources and correlate the strategic decisions with the opportunities curve.
Find out the difference between the developed & emerging markets related to CSO politics
Learn how profitable a CSO project could be and which the key success factors are.

PEOPLE AND ORGANIZATION WORKSHOP (ELECTRA HALL)
Innovation! Exchange! (Knowledge & other!) Imagine! L-imitation! (Imitation with limitation)


Ruxandra Toporan Sales & Marketing Manager for Romania, Bulgaria and Moldova General Electric Healthcare	Nicolae Iordache Iordache Managing Partner Iordacheiordache T&D	Razvan Bosinceanu Sales Manager OTC Division Johnson&Johnson Romania

WORKSHOP DESCRIPTION:

What does it mean for an organization to be smart?
When shall we stop learning?
Where real innovation comes from?
Why focus on imagination and limit imitation in the organizational climate?

You will:

Challenge your routine! SERIOUSLY & SEVERELY!
Find out how much you grew this year!
Analyze performance problems and identify learning and non-learning needs!
Learning is not Training!
Learn to find out when you just learned enough! And that's enough!