PharmaBusiness 2010 - Speakers Participation

Pharma Business Congress 2010

Fourth Edition Speakers

		Mike Song CEO Cohesive Knowledge Solutions WOUNDED WORKFLOW!

		Konstantinos Kofinas General Manager IMS Greece & Adriatic

		Paul Garrison MBA Marketing Professor Central European University

		Dragos Damian Chief Executive Officer Terapia Ranbaxy

		Simona Melnic Corporate Affairs Manager Novartis

		Sorin Popescu Corporate Affairs Director Amgen

		Corina Ciolan General Manager IMS Romania

		Ioana David Pharma-editor Ziarul Financiar

		Dana Cange Executive Director Expand Health

		Cristian Florea Marketing Director Bayer Schering Pharma Unconventional channels in pharmaceutical marketing � are we ready?

		Cristina Apahideanu Managing Consultant Horvath & Partners Sales Performance Management

		Ion Petrovai Managing Partner Primoveno Pharmaceutical marketing as change management

		Stefan Liute Strategy Director Grapefruit Digital marketing in healthcare: case studies and conclusions

		Markos Katsoulakis Senior Consultant IMS Greece Salesforce Excellence in times of crisis

		Carmen Georgescu Product Manager Astellas Pharma Understanding and evaluating market turbulence

		Marius Geanta Editor in Chief Hipocrate Personalized medical press: transition from pret-a-porter to haute-couture

		Mihai Prisecaru General Manager Roddia Creating experience to build brand engagement

		Mircea Iacob General Manager Print Group

		Razvan Ciocirlan Brand Manager GlaxoSmithKline Romanian Pharma Chess Game

		Beatrice Ancuta National Sales Manager AstraZeneca Managing Sales Force in Developing Core Competencies

		Horatiu Cocheci Manager Human Resource Consulting PricewaterhouseCoopers Latest trends in remuneration - Pharmaceuticals Sector

		Iulian Berciu Hospital Business Unit Director Pfizer PATH TO SUCCESS

		Monica Botocan Human Resources Leader MSD Merger leads to high performing teams

		Nicolae Iordache Iordache Managing Partner Iordacheiordache T&D How Irrational Are We? Is it Worth Knowing? (With a a Slight CRM Introspection!)

		Carmen Catrina General Manager Expand Health Pharma Next Level, Interactive voting Session

		Alexandru Gavan High Altitude Mountaineer

Third Edition (2008) Speakers

	Gabriela Agape Product Manager Novo Nordisk Romania Key learnings about a CSR campaign

	Simona Barbu PR Consultant Pleon Graffiti _


	Kursad Birsen Principal CEE IMS Health Application of new Business models to your organization - how?


	Razvan Bosinceanu Sales Manager OTC Division Johnson&Johnson Romania People skills and job fit

	Carmen Catrina General Manager Expand Health - pharmexx group MR Productivity base level, a global resources calculation

	Monica Craciun Recruitment & Selection Manager Expand Health - pharmexx group Med Rep is recruiting Pharma Company

	Petru Craciun General Manager Cegedim Romania Is the local Pharmaceutical Industry prepared for Future Challenges

	Florin Draica Senior Brand Manager Pfizer Romania New campaigns - taking care of adoption rate

	Daniel Enescu Partner Daedalus Group Employer of Choice.

	Paolo Fiorini Engagement Manager, Central & Eastern Europe IMS Health Maintaining the business model - how to size and structure for increased efficiency

	Andrea Fischer Partner Pleon, Head of Healthcare Unit and European Healthcare Practice Pleon Germany The challenge in Pharma Communication - Restrictions generate creativity.

	Leandro Herrero Chief Executive The Chalfont Project Learning from the future: the choice between developing a "me-too" company or jumpin the curve on innovation in the pharmaceutical market. Viral Change TM and Pharma: The alternative to slow, painful and unsuccessful management of change.

	Nicolae Iordache Iordache Managing Partner Iordacheiordache T&D Innovation! Exchange! (Knowledge & Other!) Imagine! L-imitation! (Imitation with limitation)

	Mirela Iordan Human Resources Director Pfizer Romania Employer bundling or Fitting Things Together concept

	Stefan Lehnhoff Executive Vice President Sourcing & Business Excellence pharmexx Germany MR Productivity base level, a global resources calculation

	Daniel Micu Associated Professor Bucharest School of Management, Romanian-Canadian MBA Program Products'differentiation & positioning - are these strategies alive in communication?

	Isabel Pascual Olarte Regional Principal-Central Europe IMS Health Consulting The dynamics and drivers of evolution in WE, C&EE and Romania - what makes Romania different?

	Monica Percea Senior Researcher GfK Romania How Could Companies Profit from Employee Research

	Catalin Radu Presedinte ARPIM -

	Ruxandra Toporan Sales & Marketing Manager for Romania, Bulgaria and Moldova General Electric Healthcare Innovation! Exchange! (Knowledge & Other!) Imagine! L-imitation! (Imitation with limitation)

	Mircea Tomescu Managing Director Pleon Graffiti -

	Oguzhan Turkoglu National Sales Group Manager Novo Nordisk Turkey Case Study - A Diabetics Team - Novo Nordisk - Taymed

	Bogdan Viasu General Manager Novo Nordisk Romania Only Business in pharma is not enough - always thinking for more.

	Kinga Zembrycka Business Development Director IMS Health Consulting Promo mix - why SoV and SoM are not the same

	David Ziedeman Director Commercial Effectiveness IMS EMEA Incentive compensation planning - how to set objectives in exploding markets

	M. Tuygan Yalin General Manager Tymed - pharmexx Turkey Cost Effective CSO Approaches by pharmexx

Second Edition (2007) Speakers

	Despina Andrei Fundraising Manager United Nations Children's Fund UNICEF projects in Romania

	Tudor Baciu Sales Manager Eli Lilly Performance Evaluation Systems related to Promotion in Pharma Industry


	Petru Craciun General Manager Cegedim Present business models in the Pharmaceutical market in Romania

	Mihai Ciobanu OTC Manager Johnson & Johnson To be or not to be .in supermarkets?

	Oana Cociasu Managing Director Lowe & Partners How to create a good brief

	Carmen Catrina General Manager Expand Health Romania The Pharmacy is the hottest final point of recommendation chain, having the patient /client in front of the product and direct information.

	Vivian Diaconescu Chief Operating Officer A&D Pharma -

	Yvonne Dumitrascu Senior Recruiter Manager eJobs Does the online recruitment market represent the best method for hiring pharmaceutical personnel?

	Alecsandra Fulga Client Service Manager Synovate Romania How can I get the best knowledge to be transformed into strategic insights?

	Marcian Gavrilescu Director General Labormed Pharma Trading SRL _

	Amalia Georgescu Director General Remedio Model for Pharma Business excellency

	Norina Gavan Country Manager Worwag Pharma Romania The attitude diferentiates organisational behaviours

	Marius Geanta Redactor-Sef Hipocrate Media District The Key opinion leaders in the medical field: from the marketing strategies of the pharmaceutical companies to the summary meetings of the medical publications

	Nicolae Iordache Iordache Country Manager Richter Gedeon Representative Office Sales Force Effectiveness - Just a "Buzz Word" or More?

	Laura Ivancioiu Consultant Relatii Publice Deci se poate How to catch the Big Fish with the help of the press

	Mirela Iordan Human Resources Director Pfizer Romania Recruitment workshop -Innovate the pharmaceutical talents' selection

	Prof. Dr. Farm. Dumitru Lupuliasa Presedinte Colegiul Farmacistilor din Romania -


	Roberto Musneci Serban Musneci & Associates A debate for the reform of the Healthcare system: a view from the industry

	Pierre Poupard President United Nations Children's Fund -

	Anca Petrescu Human Resources Specialist Merck Sharp & Dohme The Sales Rep (or Medical Rep) is the star of any pharma company

	Gabriela Saulea Marketing Manager NovoNordisk What is the future of Romanian healthcare: What should be done now to prepare for it?

	Mihai Tataru Managing Partner Sincron Recruitment in 2007 - a paradigm change (also) in the Pharmaceutical Field

	Ruxandra Toporan Sales Development Manager AstraZeneca Romania Searching Faster Excellence

	Andreia Valter Marketing & Sales Director Medico Uno Romania The role of marketing in increasing the quality of the Medical Call

	Catalin Vicol Marketing Manager Walmark Pharma creativity?

First Edition (2006) Speakers

	Irina Berechet Communication Manager Roche Romania SRL Roche – Tradition and innovation

	Razvan Bosinceanu PR & Promotion Director Expand Health Romania Case Study: Expand-Pfizer Consumerhealth Care

	Dana Cange Executive Director Expand Health Romania Alterative Resources for Pharma Organisations Development

	Prof. Dr. Mircea Cinteza Universitatea de Medicina si Farmacie “Carol Davila “Bucuresti Sef Clinica Medicala 3, Spitalul Universitar Bucuresti The Rep profile, seen trough a doctor’s eyes

	Oana Cociasu Managing Director Medic One Innovative Promotion Strategies

	Petru Craciun General Manager Cegedim The Romanian pharmaceutical market – today and tomorrow

	Vivian Diaconescu Presedinte Asociatia Distribuitorilor si Importatorilor de Medicamente The role of the distributor and the added value provided by it – present and future

	Ruxandra Fiser Sales Force Effectiveness Manager Ozone Laboratories Out of the box! Medical promotion in the search for the path to excellence

	Alecsandra Fulga Client Service Manager Synovate Romania Loyal customers – most effective engines driving business success

	Marius Geanta Redactor-Sef Hipocrate Media District The efficient approach of the medical market: the medical press

	Amalia Gita Field Force Manager Expand Health Romania Case Study: Expand-Labormed

	Mirela Iordan Human Resources Director Pfizer Romania Redefining the medical representative profile

	Francesco Lucchetta Pharma Business Unit Director Angelini Italy Would you launch the 355th antibiotic in the market?

	Prof. Dr. Farm. Dumitru Lupuliasa Presedinte Colegiul Farmacistilor din Romania How and when the pharmacist learns your product?

	Simona Melnic Executive Manager - Corporate Affairs Johnson & Johnson, Janssen-Cilag, Representative Office “Playin’ good business”…& our day-to-day negotiation

	Simona Mocanu Marketing Manager Wyeth - Romastru Trading Does sales force size influence the market leader position of one product?

	Sorin Stefan Mocanu Sales Operations Manager Eli Lilly Good Promotional Practices - a necessity in Romanian Pharma Environment

	Horea Murgu Presedinte Coaching Institute The Sales and Marketing Symbiotic Relationship - The organisational recipe for effectiveness

	Marius Nistor Field Force Effectiveness Manager Terapia I Ranbaxy The need for Field Force Effectiveness

	Marian Pana Data Business Unit Manager Cegedim When medical representatives prioritize doctors, who objectively are they doing it? Do they base their choice on proof or on their subjective opinion?

	Anca Pop President FASFR The perspectives of the young pharmacist

	Carmina Rogojinaru Country Manager Ewopharma AG - Romania Managing Customer Value - High Performance marketing programmes

	Alina Stepan Client Service Manager Synovate Romania Loyal customers – most effective engines driving business success

	Bogdan Viasu Country Manager Bayer Healthcare Pharmaceuticals- Romastru Trading The role of performing marketing programs in dynamic curve of customer satisfaction

	Dan Zaharescu Director Executiv ARPIM The place and the role of the large international pharmaceutical companies in informing the public and the authorities regarding the efforts and the results of scientific research in the pharmaceutical field.

	Alin Zainescu General Manager ComunicateDePresa.ro Why online?

	Mariana Wencz Country Manager Zentiva Romania Simvacard – a success story