Mrs. Corina Ciolan is the General Manager of IMS Health Romania since 2001. She is a graduate of the Technical University in Timisoara (Automating & Computers) and is specialized in External Commerce (MBA).
Petru Craciun
General Manager
Cegedim Romania
Petru Craciun graduated the Pharmacy Faculty in Bucharest. Following a short experience as practicing pharmacist and then as University Assistant he was attracted by the B2B services; he works for over 10 years in companies providing services dedicated to partners within the pharmaceutical market. He manages to combine the entrepreneurial experience with the preparations for launching new products and innovative projects for the local market. He is interested in understanding the local needs in marketing and sales and of the way the pharmaceutical companies operate, from the smaller ones to the ones with a redoubtable international experience. His present role is that of General Manager of Cegedim Romania.
Leandro Herrero
Chief Executive
The Chalfont Project
Having practiced psychiatry for over fifteen years, Dr Herrero occupied senior positions within global pharmaceutical companies (Europe, USA) before founding the consulting firm, The Chalfont Project, to focus on organisational architecture. Under his innovative leadership, The Chalfont Project has become the consulting partner of choice of many companies. Organisational solutions are crafted on a “behaviours first” approach on the premise that the process and systems mapping/design is the easy part! Dr Herrero’s acclaimed book, ‘Viral Change™: the alternative to slow, painful and unsuccessful management of change in organizations’, describes how profound lasting cultural change is created within organisations of any size. Viral Change™, now in its’ second edition has a companion title: ‘Disruptive ideas. 10+10+10=1000; the maths of Viral Change™ that transform organisations’. Leadership within organisations is a passion of Dr Herrero who designs and leads programmes aimed at both individual and collective leadership. His book “The Leader with Seven Faces” outlines this approach and his book ‘New leaders Wanted – Now Hiring’ takes a provocative look at fresh leadership in organisations. Dr Herrero is a Fellow of the Chartered Management Institute (UK) and of The Institute of Directors (UK). In addition to medical qualifications, he holds an MBA from Henley Management College (UK), and a diploma in bioengineering. He has taught in the MBA programme at the DUXX Business School, Mexico and is a member of the advisory board of the Operational Research Department (Department of Management) at the London School of Economics and Political Science (UK).
Agata Jakoncic Country Manager of Merck Sharp & Dohme Romania since October 2007. Agata originates from Slovenia and has an educational background in pharmacy. She joined MSD in 1997, after a couple of years of gaining selling experience in other pharma companies. After joining Merck Sharp & Dohme in 1997, she moved to the Merck & Co. headquarters, USA for a special marketing assignment. Returned to Slovenia, Agata has held various positions of increasing responsibility in the Slovenian sales and marketing organization as well the lead of a regional marketing team. Prior to her current assignment, she has been a Country Manager for Merck Sharp & Dohme Lithuania with a strong focus on sales and marketing effectiveness, which continues to be her priority for the Romanian operations.
Stanley Mendonca
Country Manager
Pfizer Romania
Stanley Mendonca is the Country Manager of Pfizer Romania. Stanley holds a Bachelor degree in Finance (Accounting) from Centro de Ensino Unificado de Brasilia in Brazil and he has also done Post- Graduation in Marketing from the ESPM in Sao Paulo, Brazil.
After having different positions in sales and marketing, Strategic Planning, Business Development in different environments such as Latin America and Western Europe, he was appointed to his current position of Country Manager Pfizer Romania. Stanley was born in Brazil.
Nenad Pavletic
Country Manager
AstraZeneca Romania
I started my career in Poland working for Croatian Pharmaceutical Company Pliva, being involved in the launch of their business as well as in the acquisition and restructuring of the local pharmaceutical company Polfakrakow. After graduating my MBA, I joined AZ Slovenia in 2004, being responsible for growth of the business and improving the rank position on the market from no. 18 to no. 4.
Starting January 1st 2007, I am responsible for AstraZeneca Romania.
Stephen Stead
Chairman & CEO
LaborMed Pharma
Stephen Stead graduated in Pharmacy from Nottingham University. He has had a successful and exciting career in technical and commercial management within the Pharmaceutical industry. His early carrier was spend in the emerging markets of the Middle East and and Africa for SmithKlline Beecham. Since the early 90's he has been active in Central and Eastern Europe, having lived and worked in Czech Republic, Russia, Romania and Poland working both for originator companies such as Glaxo and Roche, as well as the Generic industry with companies as Terapia, Polpharma and latterly with Labormed. He also has experience of the contract sales industry having been director of strategic development for Quintiles Innovex. When not working Stephen can be found reaching for the skies as he indulges his passion flying acrobatic aeroplanes.
Advisory Board (2007)
Gabriela Bodea
Marketing Director
Pfizer Romania
Gabriela Bodea graduated the University of Medicine and Pharmacy “Iuliu Hatieganu” Cluj and holds an International MBA degree in Economics, Tiffin University, Ohio, US. She has 10 years experience in Pharma industry mostly in Marketing and Business Development. She is currently Marketing Director for Pfizer Romania. Her development within Pfizer Romania was based on exposure, involvement, mentoring and leadership in several business functions: Sales, Medical, Training, Pricing, Business development.
Areas of expertise:
Marketing programs for several therapeutic areas (cardiovascular & metabolic, psychiatry, urology, neurology, ophthalmology, pain, respiratory, anti-infective, oncology) regardless of product type (prescription or OTC)
Strategic and Operational Planning
Mergers & Acquisitions ((Parke Davis – 2000, Pharmacia – 2003)
Business Development (co-promotion, license-out, promotion externalization, pharmacy promotion)
Since 2006 she is member in the Advisory Council of World Vision Romania and member of Women In Leadership International.
Dragos Dinu
Chief Executive Officer
A&D Pharma
Mr. Dinu became CEO of A&D Pharma in 2002. He started his employment with the Group in 1996 as Area Sales Manager of Plurifarm Division and was shortly after promoted to Manager of Plurifarm/Mediplus. Previous management experience includes positions at Bouygues and PepsiCo.
Abstract Presentation
The Health field strategy. How will the Romanian Health system look like in 10 - 15 years?
The Pharmacist and the Pharmacy. 5,000 X 100. what can we do starting from here? How will the services evolve? How will the profession evolve?
Primary medicine. Prevention and education. Accessibility for the rural areas. Decisions that would take into account cost/efficiency.
State insurances/ Private insurances – where are we going?
Beyond all this what are the expectations of the patients, the beneficiary and the final financier of this services?
Nicolae Iordache Iordache
Country Manager
Richter Gedeon Representative Office
Has over 10 years of experience in sales and marketing pharmaceuticals including Medical Representative and Area Sales Manager (for Richter Gedeon Representative Office), First Line Sales Manager and Sales Force Effectiveness Manager for 11 countries with Novartis. He is currently Country Manager for Richter Gedeon Representative Office. Has medical background and holds an MBA degree from Case Western Reserve University (Cleveland – USA). Particular professional interest: Sales Force Management.
Abstract Presentation
Zooming in into pharmaceutical industry challenges
Change has always been a feature of doing business as a general rule. Lately it became a day by day word affecting our businesses and, together with them, our lives as well. We are now facing more challenges then ever and possibly less than only tomorrow’s. Current challenges from the global prospective down to local conditions and even to our personal involvement are to be presented.
Nenad Pavletic
Country Manager
AstraZeneca Romania
I started my career in Poland working for Croatian Pharmaceutical Company Pliva, being involved in the launch of their business as well as in the acquisition and restructuring of the local pharmaceutical company Polfakrakow. After graduating my MBA, I joined AZ Slovenia in 2004, being responsible for growth of the business and improving the rank position on the market from no. 18 to no. 4.
Starting January 1st 2007, I am responsible for AstraZeneca Romania.
Abstract Presentation
Marketing Strategies for Successful Product Life Cycle.
Presentation headlines:
- Strategies Depend on Products and Market Environment
- Product Life Cycle Taxonomies
- Stages of Brand Life Cycle
- Key Challanges of Entering to Mainstream Market
- Brand Strategies at Maturity Market
- Defensive Strategies for Multinationals
First Edition (2006) Advisory Board
Dragos Dinu
Chief Executive Officer
A&D Pharma
Mr. Dinu became CEO of A&D Pharma in 2002. He started his employment with the Group in 1996 as Area Sales Manager of Plurifarm Division and was shortly after promoted to Manager of Plurifarm/Mediplus. Previous management experience includes positions at Bouygues and PepsiCo.
Roberto Musneci
Vice President & Area Director Eastern Europe South
GlaxoSmithKline
Mr. Musneci has a degree in Applied Economics at Rome’s International University of Social Studies. He joined GlaxoWellcome in 1991 in finance Eastern Europe and progressed through commercial and General Management positions all over Eastern Europe.
He was head of GlaxoWellcome Self Medication in 1999 – 2000, rejoined Eastern Europe as Vice President Commercial Operations and finally Vice President & Area Director Eastern Europe South based in Romania. He is very interested and personally involved in government relations and corporate social responsibility as a main tool to develop the business and the role in society.
Tudor Panu
General Manager Romania
Schering-Plough Central East AG
Madalina Lucic
Business Unit Manager
Schering-Plough Central East AG
I have started my career in the Pharmaceutical Industry 11 years ago, even though I was persuaded I will become one of the best Dentists in Romania.
2 apparently similar challenges, but totally different!
The final attraction was for the Pharmaceutical Industry; the career in this industry was and still is fascinating.
My human and managerial characteristics: ambition, thirst for knowledge and permanent learning, dynamism, analytical capacity and the joy in working with people
At the moment I am part of the Senior Management team of Schering-Plough Romania, I am a Business Unit Manager and coordinate the activity of 14 people, and recently have graduated one of the most prestigious business schools: IMD International, Lausanne, Switzerland.
Marius Savu
Country Manager
Eli Lilly Romania
Graduate of the University of Medicine and Pharmacy and EMBA, Master in Health Care Administration, Mr. Marius Savu is the Country Manager ELI LILLY ROMANIA
He is also the father of 2 wonderful children.
Dan Zamonea
General Manager
Roche Romania
Mr. Dan Zamonea leads the local office of Roche in Romania since 2001. Previously Mr. Zamonea occupied leading positions in two other important multinational companies, Warner – Lambert Export Markets and Colgate – Palmolive Romania.
Roche Romania has become one of the main players on the Romanian market, as well as the Central and Eastern European one, by occupying for three consecutive years the second position among the pharmaceuticals producers in Romania.
Mr. Zamonea recently launched a new concept for the pharmaceutical market in Romania „investment in research”. Roche Romania aims to support research projects in the fields of genetics, genomics, biotechnologies, proteomics, pharmacogenomics, and molecular diagnostics with the purpose of discovering new drugs.
Irina Berechet
Communication Manager
Roche Romania
Irina Berechet is, starting with 2005, Communication Director for Roche Romania. Mrs. Berechet has over 10 years experience in the pharmaceutical industry, several successive managerial positions in Roche Romania, started as a Product Manager and continued until 2005 with a Business Unit Manager position for the transplant and Anemia portfolio. After graduating from the Medicine and Pharmacy University in Bucharest become a specialist for the Clinical Institute Matei Bals. This experience was followed by developing a career in the pharmaceutical industry and trainings in marketing, leadership and communication INSEAD and London Business School. Mrs. Berechet created the Communication Department within Roche Romania, and her medical background as well as her managerial experience allow he to have a integrative approach of a very complex field, that of communication in the pharmaceutical industry.
