PharmaBusiness 2008

PHARMABUSINESS CONGRESS AGENDA 2008

THE EMERGING MARKETS IN THE PHARMACEUTICAL INDUSTRY
- OPPORTUNITIES CHANGING CURVES -
12-13th November 2008, RADISSON, BUCHAREST

Wednesday, 12th of November 2008

„GLOBAL PHARMA MARKET – THE CHANGE NEW VISION”

09.00 - 09.30

WELCOME COFFEE & REGISTRATION

CONGRESS SESSION ONE (ATLAS HALL)
CHAIRMAN, NENAD PAVLETIC

09.30 - 10.30

OPENING CEREMONY, PHARMABUSINESS CONGRESS 3RD EDITION


9.30 - 9.45	Opening Speech, Dana Cange
	"PharmaBusiness Congress - Just Pharma I Enjoy Business", retrospective film 3rd Edition Orientation, Elena Vasile

09.45 - 09.50	Advisory Board (AB) & Official Guest Introduction, slide & photo presentations (8)

09.50 - 10.00	Chairman Key Notes, Nenad Pavletic - ASTRAZENECA

10.00 - 10.30	Officials' key Notes - MS, CNAS, ARPIM

10.30 – 11.30

MORNING CONFERENCE PART ONE
EMERGING PHARMABUSINESS MARKETS - CONTEXT FORCES


10.30 - 10.50	Stephen Stead, LABORMED PHARMA


10.50 - 11.10	Stanley Mendonca, PFIZER


11.10 - 11.30	Agatha Jakoncic, MSD

11.30 - 12.00

COFFEE BREAK (EXHIBITION AREA), delightful coffee & tea together with the Congress Sponsors and Media Partners

CONGRESS SESSION TWO (ATLAS HALL)

12.00 - 13.30

MORNING CONFERENCE PART TWO

EMERGING VERSUS DEVELOPED PHARMABUSINESS MARKETS, A GLOBAL INNER - LOOK


12.00 - 12.30	Corina Ciolan, Isabel Pascual Olarte, IMS Health
	„The dynamics and drivers of evolution in WE, C&EE and Romania - what makes Romania different?"

12.30 - 13.00	Petru Craciun, CEGEDIM
	„Is the local Pharmaceutical Industry prepared for Future Challenges?"

13.0 - 13.30	Leandro Herrero, CHALFONT PROJECT
	„Learning from the future: the choice between developing a "me-too" company or jumping the curve on innovation in the pharmaceutical market"

13.30 - 15.00

LUNCH & LEISURE TIME (RADISSON RESTAURANT)

CONGRESS SESSION THREE (ATLAS HALL)
CHAIRMAN PETRU CRACIUN

15.00 - 17.00

SPECIAL THEME PHARMABUSINESS SYMPOSIUM & BOOK SIGNING

Leandro Herrero, CHALFONT PROJECT

„Viral Change TM and Pharma: The alternative to slow, painful and unsuccessful management of change"

Thursday, 13th of November 2008

“EMERGENT MARKET – DRIVING OPPORTUNITIES TOWARD LONG-TIME VALUES”

09.30 - 11.30 Session One
MARKETING WORKSHOPS AREA (MEROPE HALL)	SFE – THE WINING BUSINESS MODEL	PEOPLE AND ORGANIZATION WORKSHOPS AREA (ELECTRA HALL)
PHARMA-MARKETING SHIFTS TO VALUE INNOVATION	SFE – THE WINING BUSINESS MODEL	CATCH AND RUN THE BIG POTENTIALS Pharma employer branding strategies
Chairman	Chairman	Chairman
MIRCEA TOMESCU, PLEON GRAFFITI- Managing Director, Romania	CORINA CIOLAN IMS ROMANIA - General Manager, Romania	DANIEL ENESCU Daedalus Millward Brown - Partner, Romania
speakers	speakers	speakers
MODERATOR: SIMONA BARBU, PLEON GRAFFITI- Senior PR Coordinator, Romania	Kursad Birsen IMS HEALTH Principal CEE “Application of new Business models to your organization – how?”	DANIEL ENESCU Daedalus Millward Brown Partner, Romania „Employer of choice”
ANDREA FISCHER Partner Pleon Head of Healthcare Unit and European Healthcare Practice, Germany	Paolo Fiorini IMS HEALTH Engagement Manager, Central & Eastern Europe “Maintaining the business model – how to size and structure for increased efficiency”	Mirela IORDAN Pfizer Human Resources Director, Romania “Employer bundling or Fitting Things Together”
Paolo Fiorini IMS HEALTH Engagement Manager, Central & Eastern Europe	David Ziedeman IMS HEALTH Director, Commercial Effectiveness, IMS EMEA “Incentive compensation planning – how to set objectives in exploding markets”	Monica PERCEA GFK Senior Researcher, Romania “How Could Companies Profit from Employee Research"
BOGDAN VIASU Novo Nordisk General Manager, Romania „ Only Business in Pharma is not enough - always thinking for more”		Monica CRACIUN Expand Health Recruitment & Selection Manager, Romania „Med Rep is recruiting Pharma Company”
GABRIELA AGAPE Novo Nordisk Product Manager, Romania „ Key learning about a CSR campaign”

11.30 – 13.00 Session Two
MARKETING WORKSHOPS AREA (MEROPE HALL)	SFE – THE WINING BUSINESS MODEL	PEOPLE AND ORGANIZATION WORKSHOPS AREA (ELECTRA HALL)
EMERGING PHARMA MARKETING FACING LIFE CYCLE OPPORTUNITIES	MEDICAL REPRESENTATIVE PRODUCTIVITY BALANCE SHEET, OUTSOURCE VERSUS IN-HOUSE, EXPERIENCED VERSUS NEW	Innovation! Exchange! (Knowledge & other!) Imagine! L-imitation! (Imitation with limitation)
Chairman	Chairman	Chairman
DANIEL MICU Bucharest School of Management, Romanian-Canadian MBA Program - Associated Professor, Romania	STEFAN LEHNHOFF pharmexx Executive Vice President Sourcing & Business Excellence, Germany	SPECIAL GUEST (to be confirmed)
speakers	speakers	speakers
KINGA ZEMBRYCKA IMS Health Consulting Business Development Director “Promo mix – why SoV and SoM are not the same”	Carmen Catrina Expand Health – pharmexx group General Manager, Romania „MR Productivity base level, a global resources calculation”	Ruxandra TOPORAN General Electric Sales & Marketing Manager, Romania, Bulgaria & Moldova
DANIEL MICU Bucharest School of Management, Romanian-Canadian MBA Program Associated Professor, Romania „Products’ differentiation & positioning – are these strategies alive in communication?”	Tuygan Yalin Tymed - pharmexx General Manager, Turkey “Cost effective CSO approaches by pharmexx”	Nicolae Iordache IORDACHE Consultant Managing partner, Romania
FLORIN DRAICA PFIZER Senior Brand Manager, Romania „New campaign - taking care of adoption rate”	Oguzhan Turkoglu Novo Nordisk National Sales Group Manager, Turkey „Case Study - A Diabetics Team, Novo Nordisk – Taymed”	RAZVAN BOSINCEANU Johnson & Johnson Sales Manager OTC Division, Romania

The paper abstracts and speaker’s presentations will be available on the official Congress website: www.pharmabusinesscongress.com, starting with the 31st of October 2008.